Posted on 17th April 2020 by Lindsey McDean

Take 5 with…Muddy Mare

Welcome to our new ‘Take 5 with…’ feature. A chance for a quick catch up with small business owners across the country and the opportunity to help show them our support in these challenging times. Each little chat comes from lovely ladies in the rural business sector I’ve met along the way whilst growing the Ladies Countryside Community. I thank them for their support and want to give you a chance to learn more about the brilliance behind the brand.

First up is Muddy Mare Clothing…

Tell us a little about you and your business?

I am Amy Pridige the founder of Muddy Mare Clothing. My clothing is aimed at equestrians and countryside lovers alike. I have a collection called #horsemates which donates to all RDA Centres throughout the UK. The idea behind it is that those of us who love horses can help those who use horses as their therapy.

With your business – Who, What or Where inspires you?

My welly logo collection’s are designed to be classic enough to wear anywhere and anytime. All our products are also sustainable through the use of organic cotton and recycled polyester. I love things that are tactile hence the use of flock in our ranges. I also love elements that are current fashion like the use of metallic logos that are seen on the high street as I feel a lot of this can be incorporated into equestrian and countryside fashion if done in the right way. Some of my colour ways in the #horsemates have been inspired by the riders themselves hence the pink with rainbow glitter and the strong use of superhero colours too.


What does a typical day look like?

I am actually a Loreal Hair Colour Specialist as well as being the owner of Muddy Mare so I work a few days a week on Muddy Mare and a few days in the salon. I feel this keeps me updated with up and coming trends.
In the winter you will find me mucking out at about 6.30 and then off to work. In the summer we leave the horses out full time so it is a lot less work. I am lucky enough to be at a wonderful livery yard where we all work on a rota so we can all have time out but know that our horses are well taken care of. There are 6 horses at the yard and I love them all.

What’s next for Muddy Mare?

Promoting the company, expanding the collection, introducing new products. I am currently in the process of speaking to two ambassadors so stay tuned for that. I have been in contact with a few companies about future collaborations. I also intend to keep fundraising for the RDA through #horsemates in the hope that in the longterm it will gradually give the centres a small but continuous flow on money coming in.


Spreading Positivity During Lockdown – What’s your top tip?

Try and enjoy this time off while we all have it. I have done so many things that I have put on hold. I have also pushed myself to learn new things and do some online courses. There is so much out there you just have to find it.

Find Muddy Mare Clothing on Facebook and Instagram


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Lindsey McDean

Posted by Lindsey McDean

LCC Founder & Creative Director

Hello and welcome to the LCC. I'm a rural-loving mum (of the horse, human and dog variety!) living in Cheshire in the North West of England.  For as long as I can remember I have always had a fascination with the great outdoors. Eager to understand the 'how' and the 'why' of the world around us. I created this platform where we can connect and share our love of the the countryside and rural life.

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